One minute, you're reading a newspaper article about the sentencing of a 16-year-old boy who killed a local cyclist while behind the wheel of a stolen truck.The next minute, in the same newspaper, you see an ad that reads "Drive it like you stole it. Built for life in Manitoba."
Did Ford know Manitoba is the car-theft capital of Canada? Was it ignorance or bad taste?
A CBC article quoted the reaction of one jogger who was badly hurt after being struck by a stolen SUV. He said he was "nauseated, offended — you can use any term you want to describe it, I think it's just ridiculous"
I should also point out that Manitoba's public insurer has one of the most progressive policies in the country. The 200 most at-risk vehicles are denied insurance without an ignition immobilizer, a device which prevents the car from being driven without a key.
3 Comments:
People can only put up with slogans like that when used in really awful hip hop music. When a company tries to transfer it to the real world, people realize just how idiotic it really is.
ha! so why can hiphop get away with it?
because the biggest market for that kind of hip hop is idiots. ;)
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